Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
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Next week Videoscape 2018 will explore the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe.
Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
EVENT: Hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.