By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
More Newsline articles
The Media Leader’s daily round-up of news for Friday 28 November 2025.
The news of the appointment of Nick Shaw to CEO and Phil Hall to group chief operating officer prompts a new chapter for Ocean. The Media Leader sat down with them both to get a preview.
Is the US-owned Comcast a ‘white knight’ riding in to save British commercial TV? Medialab’s director of Advanced TV looks at the potential sale of ITV’s studio arm to Sky.
In spite of economic uncertainty, Outsmart, the trade body for the OOH industry, has reported growth within the industry for Q3.
Digital subscriptions will be priced at £16 per month or £144 per year, though readers under the age of 35 will qualify for a 50% discount.
Agents such as OpenAI’s Atlas will sit between brands and audiences, controlling discovery, influencing consideration, and in many cases making the purchase decision. Don’t get filtered out says Mindshare UK’s head of futures and innovation.
The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
| Tim Bond
Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.