Daivid’s chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.
More Newsline articles
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.
The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.
The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.
The move will expand the addressable market for the free-to-air service.
Right now, a long-term, insight-driven approach to comms planning around LGBTQ+ publishers and creators could pay even greater dividends for brands.
As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
| Maria Iu
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
The advertiser trade body has released a Pitch Consultant Guide to encourage brands to consider value, transparency and capability, not just cost, in the agency selection process.