UK advertisers can now measure deduplicated campaign reach and frequency across linear TV and online platforms through an advertiser-led, independent, single-source dataset. However, it has not all been plain sailing as Tom George describes.
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Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.
A new study examines the role and impact of the soundtrack in advertising. It shows how music shapes emotion, captures attention, and helps people remember brands faster than visuals alone.
Adwanted UK, The Media Leader’s parent company is delighted to announce that broadcaster and writer Adrian Chiles will be hosting the final of Media Mind 2025.
The robots are very much among us, and PR has never mattered more.
At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
Who should be the next director-general of the BBC? How about someone with proven experience of successfully fighting for a channel’s survival, suggests Ray Snoddy.
At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.
Full report available at: Media Landscape > Revenue and Forecasts > Forecasts