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Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

Radio Ready includes Bauer, BBC and Global.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.

IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.

The UK took home eight gongs, including two golds.

It marks first time Netflix is distributing a broadcaster’s shows in the country.

It’s harder to argue against the Centre for Media Monitoring report, which says the BBC is “constructing a moral universe where Israeli suffering is inherently more tragic”.

Experian will provide the collective with valuable data insights to aid effective campaign strategy.