Alan Rusbridger has proof that GB News is in continuous breach of the Ofcom code on impartiality. So what will the Government or the regulator do about it?
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Welcome to the Brief, The Media Leader’s round-up of media news.
For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
The debut Marketing Procurement Awards (MPAs) highlight how the discipline has moved from a supporting function to a defining force in how marketing delivers value.
As ideals and identity become more important, brands must rediscover the meaning of commitment and dare to reclaim their values, writes mnstr’s senior creative strategist.
Welcome to the Brief, The Media Leader’s round-up of media news.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each