Tubi may be the first streaming platform integrated into ChatGPT, but it won’t be the last. As the model scales, competition will shift to how platforms are surfaced within AI environments, writes Matt Wilkinson.
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For the last 25 years, B2B growth has been driven by what brands say about themselves. In the new LLM era, it will be driven by what the marketplace says about a brand.
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As part of an effort to collate the agency groups’ AI announcements, The Media Leader has compiled a list of their platforms, along with a cross-section of the additional AI tools currently offered to clients.
As we post less to social media, one in three of us is instead using AI for emotional support or social interaction. However, AI isn’t the only companion media. WPP Media’s David Wilding analyses what’s going on.
Welcome to the Brief, The Media Leader’s round-up of media news.
Stop adding AI-powered tools and start strengthening the measurement infrastructure on which AI will sit, argues the CMO of AppsFlyer.
Charli West assesses OpenAI’s decision to run advertising on ChatGPT and updates on the stance of its rivals.
When AI decisioning moves closer to the supply side, it can do something buying platforms struggle to do: evaluate each opportunity against what an advertiser actually cares about, in real time.