AI agents have the potential to transform the digital ad market forever, but for this to happen, brands need the comfort of clear governance and audit trails.
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The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.
The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.
Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes Report
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The CEO of UKOM explains why audience data should come first. Campaign planning can only be set by understanding the people landscape and how they behave.
Two distinct media voices will dominate the FIFA World Cup. Footballco’s EVP content and operations introduces the athlete creator and the creator analyst, pundit, entertainer (CAPE).
Market consolidation will lead to excessive power for dominant US media owners and ad-funded platforms, as well as for most non-UK agency groups. It would spell ‘Apocalypse Now’ for UK audiences, advertisers and the component parts of the UK advertising industry, writes Nick Manning.
At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.
Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.