Using data from its TGI Geo Affinities solution, Fifty5Blue has been analysing consumer behaviour by UK postcode and the brand benefits of postcode‑based modelling.
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The Active Ad Monitoring system processed 60m ads in 2025 and was the source of 68 formal rulings, equivalent to nearly one-quarter (23%) of all published rulings delivered by the regulator.
To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.
Stop overlooking women’s expertise and start being intentional about shouting about it, writes Nicola Kemp.
When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the impacts AI is having on the creative industries.
Welcome to the Brief, The Media Leader’s round-up of media news.
The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.
Advocating for equality, men aren’t just supporting women; they are advocating for a more resilient industry and a more sustainable way of working.
Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning.