From the squirm-inducing faux sincerity of ‘storytelling’ to cringe-worthy neologisms and generic football ads, Dominic Mills starts the New Year with a list of things the media world desperately needs to bin.
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From Twitter’s ad proposition to the future of the BBC, and Local TV to Facebook’s falling popularity, Raymond Snoddy shares his views on the most important media trends to watch out for in 2014.
As a report into the BBC’s handling of the £100 million failed DMI nears publication, Raymond Snoddy examines other mismanaged and costly failures under Mark Thompson’s governance.
Unlike some industry voices, Dominic Mills doesn’t believe the public needs protecting from native advertising – but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage…
As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.
GSK’s recent letter to agencies is not only crass, but the worst kind of blackmail, says Dominic Mills. However, it’s dangerous to stigmatise all procurement departments based on the behaviour of a few.
This week Simon Andrews, founder of Addictive!, takes a look at building brands and the development of smartphones across the globe…
The print version of Newsweek is making a comeback, business leaders are falling out of love with social media and old-fashioned journalistic values are on the rise. Are we seeing some important trends emerging here?
Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills – but he can’t see this lasting, and sooner or later they’ll have to come clean…
As Jonathan Mildenhall proved for Coca Cola, creativity means commercial success – so why, wonders Dominic Mills, aren’t more brands making the connection…