What’s so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
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This week the Newspaper Society’s president told MPs the BBC should pay regional newspapers for stories it ‘lifts’ for its websites and local radio stations – but is this fair? Raymond Snoddy looks at the bigger picture.
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.
Following Facebook’s $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world’s largest social network is going to make the money that justifies the purchase…
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What’s going on?
In his latest Mobile Fix, Simon Andrews, founder of Addictive! takes a look at the rise (and fall) of wearable tech.
Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
As Twitter’s stock takes a tumble, Simon Andrews, founder of Addictive!, looks at the challenges the platform is facing and what it can do to source new streams of revenue.
Newspapers are making the right changes to cope with a digital world – yet by comparison, TV news channels seem stuck in the 90s with their mantras of “breaking news” when absolutely nothing is happening. Are their days numbered?