From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
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Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
Unilever says it sees engaging with tech start-ups as the future of marketing – and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.
As MPs look set to try to decriminalise evasion of the BBC licence fee, Raymond Snoddy says – like other swiftly passed laws – it shows a complete lack of awareness of the possible consequences.
In the face of falling market share, Budweiser employed neuroscientists to help fine-tune its TV advertising to make it more emotionally engaging. The insights it revealed are fascinating – but did it work?
It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…
From holidays to insurance, newsbrands have always sold readers more than just news – but are The Times and The Sunday Times right to offer wealth management – and can they make it work? By Raymond Snoddy.
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?
The future of the BBC in an independent Scotland is a perfect paradigm for all the institutions of the UK, up to and including the pound and EU membership. But what would really happen to UK broadcasting if the Scots vote Yes?