The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
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Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.
The end of the summer Britain never had saw national newspaper circulations remain fairly static compared with August, while yearly figures continued their usual decline.
Journalists have a responsibility to apply facts and analysis to the more lurid responses of politicians to current crises.
New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.
If people increasingly reject advertising through ad blockers, will paying for online content become commonplace? Newsline speaks with The Independent’s digital editor, Chris Broughton.
Newsline speaks with Susie Boniface, aka Fleet Street Fox, to see what she thinks the future holds for Britain’s beloved – but sometimes struggling – national newspapers.