If you’re going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique – not content that can freely be found elsewhere, writes Chris Blackhurst.
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The National Readership Survey has launched its sixth set of mobile and tablet estimates of newsbrand audience readership, alongside its quarterly print and desktop PC results.
The latest NRS results for the October 2014 – September 2015 period reveal that magazines are still best loved in their printed form, with just three of the measured titles dominated by mobile readership.
After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
The tragic events in Paris over the last week bring to light important questions about the way news is covered, writes Raymond Snoddy.
Men’s lifestyle magazines Zoo and FHM are to suspend their print and digital publications, publisher Bauer Media has announced.
Metro has announced the appointment of Martin Ashplant to the newly-created role of digital director, starting from January 2016.
We will have to wait with bated breath to see whether October was an anomaly for newspaper circulations – or the first sign of something more important, writes Raymond Snoddy.
The Press Recognition Panel was painstakingly put together in a manner that will guarantee complete insulation from any conceivable political interference or pressure, writes professor Steven Barnett.
In an industry first, Skimlinks has launched a new programmatic audience targeting service for advertisers that will automatically share revenues with publisher partners.