The cruise brand replaces TSB, which had been headline sponsor for 9 years.
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It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
As the BBC heads into life-and-death discussions with the government about its future, decisions like axing HardTalk weaken the case for the licence fee.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.
In the second of a three-part series on social identity and the media, The Kite Factory’s insights chief breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.