Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.
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Channel 4’s study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
| Maria Iu
The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
The awards celebrate advertising campaigns that have featured across Guardian channels.
World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.