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World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.

Never have we seen such damaging constellations of forces coming together to undermine not just the democratic process, but ultimately the social democratic consensus.

Publishers faced several headwinds in 2024. Old papers changed hands, US owners meddled in editorial processes, digital traffic was harmed by changes to search, and keyword blocklists undermined journalistic efforts.

Coverage of Syria showed our media can still mobilise journalistic resources to explain the significance of a foreign story. But it would be even better if it could also focus its attention on other ills facing society. 

GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

As part of the deal, the Scott Trust will become one of Tortoise’s largest shareholders.

Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.

Opt Out’s operations chief Linda Worp discusses how more online users are hitting “reject all” on data trackers, why this is a blind spot for publishers and what Opt Out is doing to support them.

EssenceMediacom, Wavemaker UK, Mindshare UK, UM London and OMD UK were among the agencies honoured at Newsworks’ annual awards celebrating brilliant multiplatform advertising in news brands.