More Press articles

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we’ll know who got it right soon.   

The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.

TV recovered strongly thanks to the Euros, but full-year outlook remains weak.

As US election day approaches, the actions of four billionaires have shown that integrity in the media no longer matters and personal interests rise above all else. 

According to a new survey, a majority of Brits want advertisers to halt or severely reduce funding for social media companies if they continue to allow misinformation to spread.

Advertisers often ask: “What’s happening in culture?” The Guardian has found some key shifts and explains why marketers should care about these zeitgeist moments.

According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.

The prime minister said publishers should have control over and seek payment for their work as AI continues to transform our economy and way of life.

The Data Use and Access Bill also aims to make data more accessible for researchers tackling online harms.