More Press articles

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.