Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
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Phillips is stepping down after five years as Reach battles with declining online traffic and job cuts.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.