Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
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Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
With the election now likely to be in November, some important pending legislations that could benefit the media industry still stand a chance.
The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.
The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.
Event at RNCM takes place three weeks ahead of London conference.
The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
Waterson has served as interim editor-in-chief since February.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)