Chief revenue officer Dom Williams is leading the effort and competing in the inaugural fundraiser — a round-robin tournament where media leaders will square off in games of padel.
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The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.
The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.
New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.
Over 400 artists and media industry leaders have penned an open letter to the UK PM ahead of a crunch vote in the House of Lords on plans to carve out copyright exemptions for AI companies.
New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.
Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Edmunds was set to lead the outlet’s commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.