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The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.

Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

Newsworks study also found that most Brits believe advertisers should support quality journalism.

The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.

Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Whatever you think of Neil’s past commentary, he deserves praise for admitting he was wrong. Unlike our former prime minister…

IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.