From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.
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Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.
From ‘wally with the brolly’ to reactions to the national service proposal, newspapers are doing a fine job highlighting the absurdity of the government — whatever their political leaning.
The organisation’s chief commercial officer shares her biggest challenge this year and the best piece of advice she has received.
In a new manifesto, the News Media Association is urging the next government to take urgent action on five key policy areas affecting the industry.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
Good Housekeeping’s managing director shares what clients are most excited about and why you should give your boss a break.
With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don’t appreciate this enough and should say it more often.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.