According to a new survey, a majority of Brits want advertisers to halt or severely reduce funding for social media companies if they continue to allow misinformation to spread.
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Advertisers often ask: “What’s happening in culture?” The Guardian has found some key shifts and explains why marketers should care about these zeitgeist moments.
According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.
The prime minister said publishers should have control over and seek payment for their work as AI continues to transform our economy and way of life.
The Data Use and Access Bill also aims to make data more accessible for researchers tackling online harms.
The cruise brand replaces TSB, which had been headline sponsor for 9 years.
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
As the BBC heads into life-and-death discussions with the government about its future, decisions like axing HardTalk weaken the case for the licence fee.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.