Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.
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Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.
A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.
The sale of The Observer speaks volumes about the state of seller and buyer, old and new media, and the industry as a whole — and, indeed, how you find ways to fund reliable journalism.
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
Hunt replaces outgoing editor-in-chief Gary Jones, who stepped down earlier this week.
Jim Mullen told members of the Stationers Company that journalism is ‘in danger of being taken for granted’ and urged the government to regulate Big Tech.