The Guardian’s regional and international sales director shares her advice for someone to get into sales and her first media lunch.
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As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.
The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.
On the day of its sixth anniversary, Ozone, the digital advertising platform for premium publishers, has been found by PwC to have demonstrated effectiveness in cookieless environments.
All the latest from Cannes Lions with The Media Leader team on the ground.
The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.
Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
When someone with expert knowledge is given the time and space in the media to communicate that knowledge to society as a whole, we all reap the benefits.
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.