Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.
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Research from Columbia University’s Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.
News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.