Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
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Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?
Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
The title is adding a third newsroom and trying new payment models as it revamps its leadership.
The 200-year-old title is now focusing on its digital business while the daily print run turns into a weekly edition. But a move online is fraught with its own complications.
A higher proportion of those aged 45 and over said they were concerned than 18-44s.
From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.