Reach saw a 24% decline in page views last year and a double-digit drop in digital advertising revenue as a result, but the publisher says it has a clearer picture on its financial strategy.
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A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.
The weekly feature aims to shout about the creative work of media practitioners.
The silence is becoming deafening as Labour holds on to a strong lead in the polls. What a different story to the Blair era.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
Does anyone actually do ‘advertising’ any more, asks the editor.
The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.