More Press articles

The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

The latest probe relates to People’s Forum: The Prime Minister.

2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.

As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.