In a post-GDPR world, a balance between personalisation and intrusion is not only desirable but essential, writes Ozone’s chief technology officer. (Partner content)
More Press articles
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.
We need a collective effort to reduce advertising’s contribution to the climate crisis, writes Ozone’s chief strategy officer. (Partner content)
The continued decline in print, which has historically been more lucrative for publishers’ advertising revenues, comes as outlets have also faced a challenging digital market this year.
The commercial departments of Brexit-supporting newspapers know the damage being caused to the UK economy, and newspaper advertising revenues, by Brexit. Their editorial colleagues continue to support it anyway.
Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)
While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)
The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)