The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.
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According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.
PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.
After more than three decades, women’s lifestyle magazine Marie Claire is to cease print operations in the UK, moving solely online.
Sponsor content: ABC CEO Simon Redlich reminds us why we need standards – and how you can use a new guide to identify which ones are relevant to you.
Lotame has been described as an “important component” in The Ozone Project’s wider data infrastructure, sitting alongside its run-time analytics, semantic enrichment and identity capability.
Wildman, who has been the CEO and president of Hearst UK since 2017, will add oversight of Italy, the Netherlands and Spain to his responsibilities.
As UK politics enters a new realm, two positive media trends have emerged, writes Raymond Snoddy.
Programmatic will always offer significant returns, but online publishers should be excited about exploring new revenue models, writes Sarah Innocenzi.
