Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% – despite an increase in overall ad spend of 12% in the same period.
Showing 941-3,954 of 3,954
More Press articles
With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.
The purchase of Scotsman Publications in 2005 was seen at the time as the pinnacle of Johnston Press’ achievement, writes Raymond Snoddy. Where did it all go wrong?
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
As citizen newshounds crack one of the biggest stories of the year, Raymond Snoddy wonders if a new model for investigative journalism is ready to flourish.
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.