Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project’s Damon Reeve – here’s what marketers can do to fix it.
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The Ozone Project, a joint digital ad sales house for publishers, has announced three new appointments to its marketing, trading and account management functions.
In the dailies market, the Guardian grew its print circulation 1.7% PoP to 130,500, beaten only by the Financial Times, which grew 3.8% to just over 169,000.
The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.
With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.
It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an ‘extraordinary’ attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.
Apple has extended its paid subscription news service, Apple News+, to UK users – with publishers News UK and Bauer Media on board as launch partners.
Freebie newsbrand the Evening Standard has hired the co-founder and former chief executive of Shortlist Media as its new CEO, a newly-created position.