Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.
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From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.
From labelling judges ‘Enemies of the People’, to calling MPs ‘collaborators’ and ‘mutineers’, public discourse through the press is fast deteriorating, writes Raymond Snoddy.
The US publisher is also reducing the publication frequency of a number of other titles.
The Daily Mail’s ludicrous headlines are the product of a commercial strategy to entice elderly readers – but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.
Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying ‘supporters’, made up of members and subscribers across print and digital.
Raymond Snoddy reports from the IPSO Road Show, where editors and media experts discussed the future of independent self-regulation of the press.
Quality market titles the Financial Times and the Guardian, alongside Metro’s UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.
While the Facebook and Google duopoly continue to dominate the headlines, Wolfgang Blau warned publishers to pay attention to the ‘under-reported’ Chinese-owned internet if they want to truly compete and survive on a global scale.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.