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Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness

In April 2009, the ten web brands Britons spent the most time on accounted for 45% of all UK internet time – compared to less than 42% in April 2008.According to new figures released by Nielsen Online today, the average Briton spent 22 hours 20 minutes online or using internet-related applications in April 2009, representing… Continue reading The 10 most heavily used web brands account for 45% of total UK internet time

Mobile adspend was up 99.2% year on year in 2008, hitting £28.6 million, according to a new study by the Internet Advertising Bureau and PricewaterhouseCoopers.The research shows that paid-for-search advertising on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend, while mobile display advertising – which includes banners, text links, tenancies… Continue reading IAB: UK mobile adspend hits £28.6m in 2008

Online market research firm eMarketer estimates that 39% of UK internet users – more than 15.4 million people – will use social networks at least once per month in 2009.It predicts that growth will continue, though at slightly slower rates after 2010, and by 2013 the social networking population in the UK is expected to… Continue reading UK social networking population to reach 50% by 2013

Online discussion specialist Whitevector assesses the level of discussion around online shopping websites…Online shopping has generated a great deal of discussion since becoming a mass activity around the beginning of the new millennium. However, after the initial excitement died down, many online retailers had to face reality: whatever the practical logic of shopping online, many… Continue reading Whitevector Report: Consumer Conversations – Online Shopping Sites

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

The internet will overtake traditional TV as the most consumed form of media for the first time in June 2010 if current growth trends continue.According to a new report from Microsoft, internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2… Continue reading Microsoft: Internet to overtake TV as most consumed form of media

A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009.Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the first… Continue reading US online advertising forecast to fall 5% in 2009

UK ad spending will fall 8.7% this year, with global spend predicted to shrink by 6.9%, according to a new forecast from ZenithOptimedia.Zenith is currently forecasting 1.5% growth in global adspend in 2010, followed by 4.5% growth in 2011, although these forecasts will be revised when new information arises, it said.Adspend is forecast to fall… Continue reading UK adspend forecast to fall 8.7% in 2009

The IPA’s latest survey of online media owners reveals that overall service levels have decreased since the last survey, published in September 2008.The survey has been designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a… Continue reading IPA report shows declining online media owner service levels