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The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.

The festival of lighter-than-hydrogen assortment of entertainment that makes up The Royal Variety Performance 2014 kicked off at 7:30pm on the commercial broadcaster and aimed to keep viewers gripped.

After years of consecutive growth, the number of television households is falling for the first time, according to new research from Ofcom.

The past weekend finally brought an end to one of ITV’s longest-running and highly successful reality shows while tantalisingly teasing the end of another – although both suffered at the hand of BBC One’s runaway dancing hit.

Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.

Films purchased on a BT TV YouView or Vision+ set top box will also be available for customers to watch on smartphones, tablets or PCs at no extra cost.

Wednesday night saw the hits keep coming for Lord Sugar’s band of merry marketers as the tenth series of The Apprentice (9pm) continued to slog it out with ITV’s runaway jungle hit.

New research from Parks Associates reveals that 10% of US broadband households purchased a streaming media player or stick in the first three quarters of 2014, with Google Chromecast overtaking Apple TV.

Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?

Tuesday night saw punishing thriller, The Missing (BBC One, 9pm), hurtle towards its finale as James Nesbitt’s tortured journey continued.