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Thursday night saw two ‘niche’ period dramas go head-to-head in a prime time confrontation, with both ITV and BBC Two offering up explosive series finales.

BBC Store is set to launch in March 2015 and will be headed up by former Virgin Media and BT executive, Jonathan Green.

As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?

Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.

Last night brought the latest instalment from Alan Sugar’s uncomfortable comedy show The Apprentice (9pm), with the fifth episode continuing to expose all the remaining contestants for the clueless oxygen thieves that they are.

“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.

Tuesday night saw the return of BBC One’s grim and challenging missing child drama The Missing (9pm), as James Nesbitt’s bereaved father continued the search for his misplaced five-year-old son across two separate time lines.

Last night saw ITV kick off a fresh week of telly by allowing Grantchester’s ‘hip’ crime-solving vicar Sidney a chance to let his hair down and put aside his killer-hunting instincts for just one night.

Decipher’s Nigel Walley has argued that the PVR will reign supreme and that VOD is a niche, rather than an industry-killing proposition.

Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.