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Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession

The death of the legend that was Deirdre Barlow saw the soap generating plenty of activity on Twitter, with the second episode seeing a 295% increase on the first.

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

Sunday evening brought a triumphant return for rose-tinted sentimental birthing drama Call the Midwife (BBC One, 9pm) as those plucky nuns and nurses of Nonnatus House were back with gutsy post-war aplomb.

Live sport will play a “defining role” in determining the pace and extent of the shift from legacy to broadband TV, according to a US-based study published by The Diffusion Group.

BBC One secured the 9pm slot last night with the latest instalment of laid-back murder drama Death in Paradise (9pm).

Wednesday night offered viewers the chance to enjoy some light-hearted family-friendly homicide in the familiar form of yet another Midsomer Murders (ITV, 8pm) repeat.

Wrapping up the second half of the most recent case, Dr Nikki, her fabulous hair and the ever-diminishing supporting cast of well-spoken men raced against time to stop London’s latest killer.

After last week’s big plot revelations it seems some viewers are struggling with the new direction the Nordic-noir inspired drama was forced to take.

Gary Davey, executive VP of programming at Sky Deutschland, will take on an expanded role as managing director of content, with the additional responsibility for Sky’s entertainment, film and news channels in the UK and Ireland.