70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
Showing 2861-2870 of 8,236
More Tv articles
The number of households watching online TV and video (over fixed broadband networks and across 51 countries) will reach 706.5 million in 2020, up from 197 million in 2010, according to a new report from Digital TV Research.
Viacom has today become the first US company to control a British public service broadcaster after closing a £450 million deal to buy Channel 5.
Tuesday night’s prime time entertainment brought one final terrifying labour-related shriek as the brooding ladies of In the Club (BBC One, 9pm) had to wrap up their dramatic and disastrous personal lives.
Channel 4 has told Ofcom that if the regulator goes ahead with proposals for changes to the licence obligations for London Live, it would “fundamentally alter” the nature of the service ESTV are providing.
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
A total audience of 5.5 million viewers tuned in for the three and a half hours of coverage, resulting in a 26% share.
TiVo Mega has the equivalent of 26,000 hours of standard-definition, or 4,000 hours of high-definition recording space – 30 times the capacity of most cable and satellite DVRs.
Sunday brought the dawn of yet another long-running gaudy reality show as Sir Bruce Forsyth stopped by the inauguration of Strictly Come Dancing.
A new report from Strategy Analytics identifies the six main ways people watch TV today – from fully-focused TV viewing to manic multi-screening.