Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
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Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.
The penultimate episode of the theatrical retelling of history, The White Queen (BBC One, 9pm) brought in 3.2 million viewers who tuned in for some political wrangling and rumpy pumpy by candlelight.
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.
Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
ITV dominated Wednesday’s soapy proceedings and the day’s viewing in general. Emmerdale at 7pm on ITV saw unhinged factory worker Laurel step up her crusade of vigilance.
After a series of surprise beatings by its commercial rival, Tuesday night saw EastEnders (BBC One, 7:30pm) rally up its best scrapping face (just think of Kirsty’s perma-growl) and finally happy slapped Emmerdale (ITV, 7pm) into submission.
New research claims that the bypassing of traditional cable and satellite providers will further accelerate demands for more bandwidth and faster connectivity in North American households – fuelled primarily by the wider availability of connected TVs.
The addition of the Channel 5 player will mean that Freesat is currently the only satellite TV provider with all full player apps.