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Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.

Welcome to The Brief, The Media Leader’s round-up of media news.

Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.

Stop apologising for being at Cannes and start enjoying the privilege and the opportunities to connect with people, writes Steve Scaffardi, global CEO of Adwanted’s content divisions.

Long Wave radio is no more, and a transition from terrestrial broadcasting to internet-delivered TV is expected by 2034. If we are to embrace the future, we should preserve the past, writes Ray Snoddy. 

The 20th anniversary release of TouchPoints finds a paradox: Users are concerned with misinformation on social media, but choose to engage with it for hours a day anyway.

The campaign, Billboards by Global, was launched at the company’s outdoor Upfronts, with chief commercial officer Mike Gordon saying it wants to put “fresh momentum” behind the format.

The qualities that made TV valuable, like reach, attention and trusted environments, still matter. What has changed is the ability to understand what happens next.

Next time a familiar problem feels stuck in the mud – the tool, the product or the idea in front of you might already hold the answer, if you’re willing to reframe what it’s for.

Winning attention isn’t just about making noise; it’s about giving people something they can sing, writes Chris Herbert-Lo.