The Media Leader asked industry leaders from The Guardian, Havas Media, Bountiful Cow, UM, Bauer, Time Out, and WPP what publishing will look like in five years.
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Brands spend a lifetime working to make their brands distinctive, differentiated and memorable through colour, sound, and font. There’s no reason that wouldn’t extend to AI.
Andrea Latten, chief business officer at Condé Nast UK, is in the hot seat for our probing and quick-fire Leading Questions.
A new study conducted by the magazine publisher found that mood dictates commercial receptivity.
Zee Entertainment’s Parul Goel on doubling the business in Europe, the micro-drama opportunity and why partnerships are the key to scale
CEO Tyler Denk wants to do for newsletters what YouTube did for video while providing an all-in-one solution for creators to publish and monetise written, audio, and soon video content.
The president of global advertising for The Walt Disney Company sits down with The Media Leader at Cannes Lions.
Case Study Publishing Week in Focus The stop-motion solution that helped launch the UK’s best-selling electric vehicle Škoda × Haymarket Automotive Studio | via What Car? The challenge The electric vehicle (EV) market has rarely been harder to break into. Slowing demand and an ever-growing number of new models mean that launching a car and… Continue reading Publisher case study: The stop-motion video that launched the UK’s best-selling electric vehicle
Channel 4’s head of sales helps you pick your way through the thicket of TV measurement.
At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.