Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
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Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.
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Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime.
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96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.
The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.