Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.
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OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.
There is a trend to streamline the TV operator user interface in the face of vast content choices, with more personalisation backed by a better understanding of viewers and content.
Device detection specialist 51 Degrees conducted a one-week study of 11m OpenRTB ad impressions and found a notable mislabelling problem. It says buyers are overpaying for their CTV as a result.
The acquisition brings together the two companies’ broadcasting, streaming and advertising businesses, creating what both parties describe as a “commercial streaming champion”.
Audiotrack – the copy distribution system made for commercial audio – turns 10 this year. As part of the celebrations, The Media Leader teamed up with Adwanted UK’s Audio team to put a spotlight on creative audio over the next few weeks.
It’s time to level up. The female gamer stereotype has had its run. Game over, says Fifty’s insights manager.
UK and Ireland box office revenue totalled £99.4m in June, a 29% increase compared to June 2025. Meanwhile, DCM’s revenue jumped 15% year-on-year in H1.
Cannes was an overcrowded, sweaty endurance test interspersed with moments of illumination and inspiration, says Thinkbox CEO Lindsey Clay.
A round-up of the discussion from our Audience Project roundtable