Thinkbox CEO, Lindsey Clay, is in the hot seat to face our probing and quick-fire Leading Questions.
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The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.
Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.
The divide between B2B and B2C marketing is a persistent inefficiency. Acknowledging the emotional weight of B2B decisions and addressing it authentically makes brands more effective.
FreeWheel’s Laurence d’Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.
The co-founder of Piqniq shares her experience of launching an independent agency from scratch.
AI agents will restore control to advertisers and publishers through programmatic CTV by boosting content transparency. Converge’s CEO Ian Maxwell believes it will open the door to more long-tail advertisers.
Marija Masalskis at Caretta Research explores the rise of the content creator economy and how individual creators are using an intellectual property monetisation ‘flywheel’ to scale their businesses.
In the series’ final episode, Omar Oakes and Hamish Nicklin debate for and against the prompt: “Goodbye Salesforce and Adobe because AI will end enterprise software.”
One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.