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In the aftermath of Davos and global events, Nick Manning calls on responsible governments to provide alternatives to the media baron-run platforms.

UK & Ireland MD Caroline Orange-Northey speaks to The Media Leader about how Pinterest’s recent layoffs are being conducted to ‘future-proof’ the business, and how the platform is looking to innovate its AI and commercial offerings. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Generative AI is ushering in a ‘reputation age’ for B2B marketing. It requires a fundamental rethink that will see three major shifts, says LinkedIn’s VP of marketing.

The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.

The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.

Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.

The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.

Welcome to the Brief, The Media Leader’s round-up of media news.

Senior operators matter more than ever, yet many media businesses still struggle to find a place for them, says recruiter Steve Doyle.