As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.
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Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public.
You cannot build modern media planning on unstable foundations. Data engineering fixes this, says Project 5’s MD for data and tech.
Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.
Welcome to The Brief, The Media Leader’s round-up of media news.
Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.
Stop apologising for being at Cannes and start enjoying the privilege and the opportunities to connect with people, writes Steve Scaffardi, global CEO of Adwanted’s content divisions.
Long Wave radio is no more, and a transition from terrestrial broadcasting to internet-delivered TV is expected by 2034. If we are to embrace the future, we should preserve the past, writes Ray Snoddy.
The 20th anniversary release of TouchPoints finds a paradox: Users are concerned with misinformation on social media, but choose to engage with it for hours a day anyway.
The campaign, Billboards by Global, was launched at the company’s outdoor Upfronts, with chief commercial officer Mike Gordon saying it wants to put “fresh momentum” behind the format.