The qualities that made TV valuable, like reach, attention and trusted environments, still matter. What has changed is the ability to understand what happens next.
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Next time a familiar problem feels stuck in the mud – the tool, the product or the idea in front of you might already hold the answer, if you’re willing to reframe what it’s for.
Winning attention isn’t just about making noise; it’s about giving people something they can sing, writes Chris Herbert-Lo.
Motion in DOOH is a powerful tool. Vista Media’s Martine Hammink explains how to ensure it enhances the campaign’s creative.
Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.
Charlotte Maines is VP of devices content and advertising at Amazon Ads, overseeing advertising activities across Fire TV, Alexa, and tablets. The Media Leader France caught up with her on the Croissette.
Welcome to The Brief, The Media Leader‘s round-up of media news.
Media owners must stop competing on the metric that devalues them, writes Omar Oakes.
In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.
Khaled El Serafy and Luca Vannini have both been promoted as Davey, formerly Baxter, officially succeeds former CEO Justin Sampson.