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ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.

After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.

Less-than-perfect press performances of late fade into nothingness compared with the greatest failure of the media in any age: the failure to communicate the existential threat of climate change.

Brands that plan for conversation alongside coverage will be better positioned to convert visibility into relevance, writes SuperAwesome’s Sam Clough. 

Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.

Full report available at: Adwanted> Connected > Consumer Surveys

When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.

Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.

In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.

Brand suitability has evolved, but more progress is unlikely to come from adding more exclusions. It will come from understanding content more precisely and giving advertisers greater confidence to judge relevance on its own merits.