As AI makes it harder for audiences to distinguish credible journalism from the growing volume of online content, the value of trusted editorial brands continues to grow, says the PPA’s CEO.
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Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.
Case Study Publishing Week in Focus Turning London’s cable cars into karaoke booths Time Out × Transport for London | Media agency: Wavemaker The challenge Transport for London (TfL) wanted to increase leisure visits to the IFS Cloud Cable Car during the festive period, particularly on Thursday and Friday evenings outside of school holidays, when… Continue reading Case Study: Turning London’s cable cars into karaoke booths
In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.
We sat down with the new Mail Metro Media commercial leadership team, find out more about them here.
Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.
Mail Metro Media’s chief revenue officer, Dominic Williams, is in the hot seat for our probing and quick-fire Leading Questions.
Synamedia’s Guy Southam on addressable advertising, the platformization of TV and where AI fits into ad ops
In response to comments made by Jellyfish’s CEO during Cannes Lions, Goodstuff’s executive director of creative media fires back.
The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.