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Welcome to the Brief, The Media Leader’s round-up of media news.

The channel is becoming a core part of omnichannel planning, with it featuring in 34% of campaigns over the past 18 months according to research by VIOOH.

Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.

The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.

The not-for-profit industry body that measures direct mail has released a new analysis in partnership with the Data and Marketing Association that proves the value of “Super Touchpoint planning”, a framework that aims to help media planners identify “the most valuable contact points” for their campaigns.

Ozone engagement data from the past three FIFA World Cups unearths a trio of brand insights for a summer of sport.

The initiative, founded in 2024, convened neurodivergent leaders this week to discuss how the media and advertising industries can benefit by being more inclusive of neurodivergence.

Dom Mernock, director at specialist marketing agency Engage, explores the world of sport marketing and how an evolving approach is the only way to truly ensure meaningful fan engagement.

If ex-Google man Matt Brittin becomes the BBC’s next director-general, he’ll be the first in more than 80 years to run the Corporation without any experience of journalism, broadcasting, or programme-making. 

Across a four year period, Clean Creatives analysed paid advertisements across different platforms and communications tracking a shifting narrative in fossil fuel campaigns, with findings suggesting a new era of “gaslighting.”