ITV business development director Jason Spencer says the broadcaster has made greater use of AI ads in sales pitches and the creative process, rather than just in the final result.
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Adwanted Events’ co-founder shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.
The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.
In response to widespread backlash against xAI’s chatbot Grok creating and disseminating nude and lewd images of people on X, the platform has said it has “implemented technological measures” aimed at preventing users from utilising Grok to “[edit] images of real people in revealing clothing such as bikinis”. Whether the changes are effective is another matter.
Are you up for a fitness challenge, or simply wish to support the industry organisation that promotes mental health and wellbeing?
The Alliance of Media Independents may be at the start of its journey, but its successes suggest it’s already making a significant impact.
Welcome to the Brief, The Media Leader’s round-up of media news.
Total marketing budgets likewise remained flat in the Golden Quarter, with cost pressures, muted economic activity and budget constraints cited as reasons for the lack of growth.
If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.