Media leaders answer three questions about how retail media has developed, whether small players can compete, and what comes next.
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Independent retail media planning matters. Not to replace specialist expertise, but to ensure it operates against a coherent plan, not without one, writes Project5’s executive director.
We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch.
The MD for commerce at Dentsu UK&I explains why sales velocity could become retail media’s most important KPI in 2026.
Businesses are navigating a landscape shaped by continual change, shifting market dynamics, and evolving client needs. Lisa Morgan reflects on the pandemic and offers leadership advice for today’s uncertain world.
In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.
Welcome to the Brief, The Media Leader’s round-up of media news.
Retail media isn’t going away. Instead, it will work in tandem with AI discovery, helping to close the sale on site after ChatGPT ads or responses capture and direct shopper attention.
Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report
The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.