The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.
Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.
Fluzo’s multiple data layers answer the question measurement has always promised to answer, but rarely delivered – not just who saw your campaign, but whether it mattered.
In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.
The lobbying effort comes after the announcement of the Regulating for Growth Bill, with IAB UK finding that 95% of digital advertising companies are using AI, compared to just 16% of total UK businesses.
Sarah Miller at UKOM argues that while measurement conversations are dominated by ad metrics and outcomes, following content across platforms is crucial.
Standard attribution measurement does not just undercount television; it can also overcount paid search. The same error causes the value to be moved from one channel to another.
The global cross-media measurement company’s chief product and technology officer Bruno Furnari spoke about the ‘true cost’ of overlapping reach at Future of Brands.
Matt Trickett at Ampere Analysis explains why France’s TF1 signed a distribution deal with Netflix.
Channel 4 is rocked by a Panorama investigation into Married At First Sight UK. Matt Brittin, take note – beware the darker side to high-risk show formats.
