Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.
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The coalition of advertising businesses is led by UN Women and launched the framework at Cannes Lions.
While AI is a genuine addition to how people discover, it’s not a reason to look away from the platforms where desire begins, writes the MD at Vudoo.
The question is not whether YouTube “is TV,” but whether television’s pricing and trading structures have contributed to premium video being viewed increasingly through a broader digital-video lens, writes analyst Ian Whittaker.
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
The Media Leader’s live blog is powered by Tickaroo and delivered in partnership with Channel 4.
ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
Welcome to The Brief, The Media Leader’s round-up of media news.
To kick off a three-part mini-series on the future of podcasting, The Media Leader asked industry experts to define what a podcast is now that the channel’s ecosystem has broadened significantly.
To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.