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Synamedia’s Guy Southam on addressable advertising, the platformization of TV and where AI fits into ad ops

In response to comments made by Jellyfish’s CEO during Cannes Lions, Goodstuff’s executive director of creative media fires back.

The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.

Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.

The AU Ecosystem for Creative Partners (AECP) aims to simplify campaign planning and improve performance for advertisers.

In part 1 of our anniversary special podcast series Nick Angel and Matt Hopper talk to Charli West about why AI can handle the workflow but not the craft, and what the industry should do about synthetic voices and EU disclosure rules.

The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.

Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.

A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.

The most difficult task for any planner is buying precisely enough attention to achieve the desired result – and not a second more. Lumen’s Mike Follett explores the objective of ‘enough’.