As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains.
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Experts from Sky Media, WPP Media, OMD UK and more spoke to The Media Leader to discuss what strategies can be taken to make TV more future-facing.
Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.
Welcome to the Brief, The Media Leader’s round-up of media news.
In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.
The IPA’s Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced.
Consumers love AI, just not when brands use it to replace ‘soul’. So how do you navigate this complex ménage à trois?
Several experts in TV joined The Media Leader Studios to discuss how AI age will continue to reshape the industry.
Stories that puncture stereotypes and drive creativity will matter greatly in 2026, says Nicola Kemp.
Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.