Working through these steps will not be easy and will be vigorously opposed by AI businesses, which will claim this is an attempt to stifle innovation. But this approach isn’t anti-AI, it’s anti-theft, says the co-founder of the Movement for an Open Web.
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Outsmart, the trade body for the OOH advertising industry has announced that OOH revenue for year-end 2025 saw growth of 2.6% year-on-year with total revenues of £1.4bn.
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The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Welcome to the Brief, The Media Leader’s round-up of media news.
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Talent and fame are frequently governed by three levers of ‘attention’, namely scarcity, pattern reliance, and distribution. Phil Rowley breaks it down.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?
