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In the same way a chef preps ingredients before service, marketers need to ensure their data is fit for purpose before it feeds into decision-making.

Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.

Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.

The very things that make in-store feel safe are precisely what make it risky when overused, writes Spark Foundry’s strategy partner.

The Tai Chi scammers aren’t the only ones preying on our addiction to social media. Why is adland not discussing ways to root out this poison? 

Mail Metro Media deserves credit for shifting its mindset from how much revenue can be extracted from today’s web page to  how valuable tomorrow’s page could become, writes Lumen’s Mike Follett

The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.

Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.

Bloomberg’s European MD for advertising, David Bradford, is in the hot seat for our probing and quick-fire Leading Questions.

Strong campaigns give people an anchor and a mission to rally around, especially across teams that may not work closely together, writes NABS’ marketing director.