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Welcome to the Brief, The Media Leader’s round-up of media news.

The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.

The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.

Aviva’s Stuart McDonald from the ISBA Media Leaders group discusses how the next generation of internal marketing teams will not be defined by how much they produce, but by how effectively they bring it all together.

Welcome to the Brief, The Media Leader’s round-up of media news.

Welcome to the Brief, The Media Leader’s round-up of media news.

Thinkbox’s Profit Ability 2 proved that all forms of advertising pay back, especially when sustained effects are measured. Now Route Research isolates how to get the best out of your OOH media investments.

BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.

What would industrial-scale success look like for Unilever’s creator army? They will need to be deliberately organised, aligned, supplied, and deployed, writes Kantar’s chief insights officer. 

A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”