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WPP’s David Wilding explores six reasons to feel confident about advertising and investing in media.

Welcome to The Brief, The Media Leader’s round-up of media news.

The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.

In the first of a Media Essentials series aimed at marketers early in their careers, the head of planning at WPP Media’s Wavemaker introduces core principles of media and marketing science as a manual for growth.

By combining responsible use of AI with a focus on protecting brand reputation, The Trade Desk can help advertisers unlock more meaningful, sustainable growth on the open internet.

With word of mouth remaining an integral part of marketing, should adland be worried about the demise of small talk? The co-founder of AgencyUK thinks so.

Exposing the inappropriate behaviour of a sleazy former pornographer in the 90s is one thing. Imagine what could be unearthed by joint journalistic investigations today, writes Ray Snoddy. 

Richard Poustie, former CEO of Kantar Media UK & Ireland, reflects on the lasting contribution of a giant and friend in UK media.

Welcome to The Brief, The Media Leader’s round-up of media news.

There is a significant difference between ‘outcomes’ as an industry standard and ‘outcomes’ as a positioning strategy. The industry is confusing the two at scale.