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Welcome to the Brief, The Media Leader’s round-up of media news.

The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.

Not-for-profit body, the Media Planning Group (MPG) launches today in partnership with the Account Planning Group. IMA’s director of media explains the initiative’s rationale. 

Raymond Snoddy pens a letter to Matt Brittin, the first BBC director-general in 80 years with no experience of programme-making, advising that he’s going to need all the help he can get.

Live coverage from The Media Leader team from the Future of Brands 2026

Welcome to the Brief, The Media Leader’s round-up of media news.

This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?

Investing in events doesn’t mean inventing a whole new set of metrics, tactics and thought processes. Yes, there are nuances. But ultimately, events are a performance channel, says Cvent’s European marketing director. 

Video, first-party data, and experiential are increasingly overlapping. Consumers move between formats without paying much attention to their boundaries, writes Reach’s strategy director. 

Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.