In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.
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Marketing budgets were revised upward again in Q2, according to the latest IPA Bellwether report, even as war in the Middle East has caused an increase in pessimism over financial prospects. Investment in main media was revised upward, entirely thanks to growth in video budgets.
The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.
FIFA’s inability to consistently apply its own rules has got Justin Sampson thinking about who measurement should answer to.
Publisher newsletters are engaging, curated, trusted and opinionated. So why is the channel so often overlooked?
Trusted human curation matters. AI can aggregate recommendations, but it cannot eat the burger or sit in the theatre, writes Time Out Media’s CEO.
In a bid to gauge the temperature around news investment at Cannes, World Media Group’s CEO swerved publisher sessions and went in search of other places where the value of news was being discussed.
Is the planned split and the sale of the ITV broadcast and streaming business inevitable and a good thing? Ray Snoddy looks at the details.
Football fans remind us that brand growth comes from earning trust within smaller, connected groups where recommendations carry weight and behaviour is visible.
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.