Regulations on HFSS in-store promotions have prompted brands to develop media strategies that align messaging with each channel’s rules. The numbers show it’s working, writes James Dunaj.
Showing 181-190 of 63,746
More Uk articles
Ray Snoddy heralds another journalistic investigation but finds The Times wanting in its reporting of the listener figures for its own radio station.
Jonathan Knowles is right that capitalising marketing isn’t a silver bullet. But that doesn’t mean marketers should stop making the argument, writes Rob Beevers.
Year-to-date box office has surpassed £783m, running 18% ahead of 2025 and 34% ahead of 2024 in what is shaping up to be by far the biggest year for cinema since the Covid-19 pandemic.
The additional categories address the underrepresentation of regional and independent agencies, recognises adtech’s growing role in media research, and honours the late AMRAs judge Denise Turner.
CEPs give brand and performance teams the same commercial target, measurement framework, and moment to act. They are the first credible bridge between the two disciplines.
As media consumption becomes increasingly fragmented, the role of transparent, independent and industry-agreed measurement becomes more important than ever.
When women in their forties are being advised to ‘botox their CV ’, we must urgently address gendered ageism, writes Nicola Kemp.
Grow wise or silly, wide or tall… but never grow up, always down. What media can learn from Roald Dahl.
To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.