More Uk articles

Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.

The open internet offers something the walled gardens structurally cannot – genuine supply chain transparency. The Trade Desk’s VP Northern Europe explains. 

Can Starmer bore the media into turning its attention elsewhere? There are plenty of distractions if you know where to look, writes Ray Snoddy.

Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.

The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.

Welcome to The Brief, The Media Leader’s round-up of media news.

The more powerful technology becomes, the more valuable the human perspective becomes. The job of marketing isn’t just to process information, it’s to understand people.

Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.

The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.

A well-executed OOH campaign can increase search behaviour, improve engagement and drive more efficient conversions. Its impact is not always visible in isolation, but it is felt across the wider media mix, writes the UK MD of Bauer Media Outdoor.