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In an exclusive interview, The Media Leader unpicks the business strategy behind Goalhanger’s success and reveals what makes it unique. 

GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.

How can news media be both trusted and disposable? The answer is uncomfortable, says the chair of The News Alliance. Trust is being acknowledged rhetorically but ignored commercially.

Welcome to the Brief, The Media Leader’s round-up of media news.

NABS offers practical advice on effective leadership through the redundancy process.

Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.

Tom Morrod at Caretta Research reckons only the largest broadcasters can compete with global streamers for content and still have the money for best-in-class streaming platforms. Hearst Networks EMEA is an example of a mid-sized channel owner that has already prioritised digital partnerships over owned-and-operated.

Pay-TV operators have been discussing how they own the home screen and control the customer experience. It starts with great aggregation and content discovery, but requires important choices about how to get in front of consumers in the first place.

Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD. 

In independent agencies, leadership does not arrive with seniority. It emerges from action. People do not simply contribute ideas; they own outcomes, writes Join the Dots’ managing partner.