A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
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The opportunity for AdTech is not louder promises, but AI tools that quietly make everyday planning and buying easier. Converge’s CEO explains.
Brands should build bridges before towers and think breadth before breakthrough. Phil Rowley explains Horizontal Progress.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.
Welcome to the Brief, The Media Leader’s round-up of media news.
At the Year Ahead event for 2026, Tom Standage, deputy editor of The Economist spoke holistically about the political economy and its expected impacts on business in 2026.
What happens to trust when AI sits at the centre of how we communicate? The IAA UK’s executive director distils the key discussion points from this recent debate.
Understanding evidence on how the brain functions can help leaders design roles, schedules, and workspaces that consign Blue Monday to the bin.
Welcome to the Brief, The Media Leader’s round-up of media news.
Podcast: The co-founders and chairs of the Alliance of Media Independents discuss their plans for expansion and why indies might be the beneficiaries of a consolidating agency landscape.