A lack of optionality in verification has been a recurring theme in ISBA Media Leaders discussions, particularly in out-of-home, writes Allwyn’s media director.
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At the launch event, the CEO of Cannes Lions also announced the UK’s first creativity accelerator programme, in partnership with the Advertising Association.
WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.
Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.
The addition of Audiomack, Sonos, Boom Radio and CountryLine takes Octave’s audio audience to 15.5m monthly listeners.
Welcome to The Brief, The Media Leader’s round-up of media news.
A panel of regulators, editors, and activists discussed online safety and the regulation of online platforms at an Advertising: Who Cares? event in London last week.
Please go to the Palais and look at the actual work. You will, I guarantee, feel something you couldn’t name. Some of it will remind you why you got into this industry, writes Omar Oakes.
Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
The UK is world-class at agencies. So why have we known so little about them? Tom Salmon shares the findings from the Atlas 2026 report.