It’s not that artificiality is inherently dangerous. It is that people can tell when something is being offered honestly and when it is trying to pass itself off as the real thing. Phil Rowley explains.
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Welcome to the Brief, The Media Leader’s round-up of media news.
PASHN’s MD shares insights from his interviews with media leaders who discuss navigating tech and shifting consumer behaviours, and how they’ve tried to do the right thing along the way.
The attention illusion: Why media’s obsession with ‘attention metrics’ risks missing the wider point
Brand building, loyalty, and advocacy are built on emotional connections, not just fleeting visual contact. We risk becoming so fixated on the ‘how long’ that we forget the ‘how deeply’ and ‘how effectively’, writes Caroline Manning.
The platform, expected to launch later this year will enable Route to move from providing planned audiences to delivered audiences for modellers.
Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”
The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange.