Total digital listening now comprises more than three-quarters (76%) of overall radio listening, according to the latest Rajar figures.
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The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.
Starting January 2028, Fifty5Blue will be the audience measurement services provider for the Irish television and video market.
When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.
Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.
The open internet offers something the walled gardens structurally cannot – genuine supply chain transparency. The Trade Desk’s VP Northern Europe explains.
Can Starmer bore the media into turning its attention elsewhere? There are plenty of distractions if you know where to look, writes Ray Snoddy.
Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
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