Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.
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ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.
Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
The experiential agency that brings the gathering to life and a media leader who attended for the first time make the case for why this Cornish event has earned its place on the industry calendar.
Childline is calling on the UK’s advertising and media industry to mark the 40th anniversary of the service in the most fitting way possible.
Zehra Chatoo reveals findings suggesting that women are not slower to adopt AI because they lack confidence or capability; rather, they have a justified fear of judgment.
The IAB UK’s chief strategy officer reflects on 54 episodes of his AI Haven’t a Clue podcast, revealing the chaotic, overhyped, occasionally creepy and very, very funny world of AI.
Ozone CEO, Damon Reeve, is in the hot seat to face our probing and quick-fire Leading Questions.
Welcome to The Brief, The Media Leader’s round-up of media news.