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Welcome to the Brief, The Media Leader’s round-up of media news.

Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.

At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.

The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.

Our collective intent this year should be to turn up the dial on mental wellness support, says NABS CEO, Sue Todd. 

Couponing remains one of the few compliant ways for brands to put LHF products directly in front of consumers in 2026. What happens now that the secret’s out?

Consistency has always mattered on social platforms. On TikTok, it has tipped into something closer to rigidity, says Jungle Creations’ Lauren Kirkland.

Founder of the7stars, Jenny Biggam gives a holistic overview of the agency landscape and how they need to evolve in 2026.

Tom Laranjo speaks to The Media Leader about why Serviceplan Group restructured its agencies under the House of Communications banner, and his plans for the new entity.

Welcome to the Brief, The Media Leader’s round-up of media news.