More Uk articles

Martyn Ziegler’s exclusive, one of the most significant sports exclusives ever, has put an end to what many saw as an attempt to sell off the soul of football. Ray Snoddy explains. 

Brand safety has long been a non-negotiable for digital advertising, but it has evolved beyond simply avoiding harmful content. The IAA’s executive director unpacks the key discussion points from a recent debate at this year’s Cannes Lions.

Goodwood’s Festival of Speed is just one place brands are investing increasingly in live experiences says Andrew Orr MD at TRO, part of Omnicom. The challenge now for the industry is how to prove effectivenes.

Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Medialab Group’s Malachy Brown takes us through his daily routine.

Cannes conversations with Richard Mashiter, business director at PHD, and Pauline Yoo, UK agency lead at Samsung Ads.

To win over the machine, you must first capture people’s imagination and get tongues wagging, creators meme-ing, and culture writing about you.

The cumulative effect of thousands of briefs making marginally better choices could ultimately prove more powerful than a handful of purpose campaigns

Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.