Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.
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Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
Adwanted’s CEO sits down with NABS CEO Sue Todd at the charity’s ‘long lunch’ to discuss what else the body is up to for the good of the industry.
The brief – The Media Leader’s daily round-up of media news.
At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
The Media Leader’s daily round-up of news for Friday 28 November 2025.
The news of the appointment of Nick Shaw to CEO and Phil Hall to group chief operating officer prompts a new chapter for Ocean. The Media Leader sat down with them both to get a preview.
Is the US-owned Comcast a ‘white knight’ riding in to save British commercial TV? Medialab’s director of Advanced TV looks at the potential sale of ITV’s studio arm to Sky.
In spite of economic uncertainty, Outsmart, the trade body for the OOH industry, has reported growth within the industry for Q3.