On World Radio Day, the World Radio Alliance and egta has launched data which highlights the strength of the medium for reach, trust and emotional connection.
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Welcome to the Brief, The Media Leader’s round-up of media news.
To kick off our new series, JCDecaux’s Grand Prix award-winning leadership team of Chris Collins and Dallas Wiles answer our probing and quick-fire, Leading Questions.
Creative Agent is being pitched as a “creative partner”, but how does it fit within Amazon’s wider business strategy and advertisers’ sustainability goals?
WPP’s David Wilding would like to see ‘near future sales’, ‘company value’ and ‘circular value’ added to measurable business outcomes.
Linear streaming, multi-channel unification, and AI-driven efficiency will dominate broadcast media strategies, says Operative’s CEO.
Welcome to the Brief, The Media Leader’s round-up of media news.
As Cartwright celebrates 100 days in her new role as managing director at Active International, she reveals her strategy on leadership, leveraging prospects and levelling the playing field.
When you stop doing what you’re great at and find yourself pulled into things you aren’t so good at, it’s easy to lose love for the job. Launch’s CEO explains how she found her way back.
These days, 24-hours is a very long time in politics. How the British Prime Minister went from being ‘toast’ to pulling it back from the brink, as charted by the press.