The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
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Welcome to The Brief, The Media Leader’s round-up of media news.
The more powerful technology becomes, the more valuable the human perspective becomes. The job of marketing isn’t just to process information, it’s to understand people.
Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.
The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.
A well-executed OOH campaign can increase search behaviour, improve engagement and drive more efficient conversions. Its impact is not always visible in isolation, but it is felt across the wider media mix, writes the UK MD of Bauer Media Outdoor.
Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.
Welcome to the Brief, The Media Leader’s round-up of media news.
Fear of speaking your mind is an understandable response to an industry intent on misunderstanding your words. We have to amplify and platform all women, writes Nicola Kemp.
Last week, The Media Leader took a deep dive into retail media, reporting on the latest updates and hearing from key industry leaders on the challenges, trends and future of this fast-growing media channel.