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Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an “unfair advantage hiding in plain sight”.

Early results from Sainsbury’s retail media platform claims campaigns deliver 2.5x higher incremental sales from omnichannel campaigns.

Welcome to The Brief, The Media Leader’s round-up of media news.

This London Climate Action Week, there’s promising news of progress in calculating media emissions. Just make sure we don’t mistake signposts for destinations, says Thinkbox’s Simon Tunstill.

The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.

Agentic commerce will not replace traditional marketing. Instead, it will create a complex parallel operating system alongside existing consumer marketing, adding another layer of fragmentation, co-ordination challenges and competing priorities for brands.

What did for the PM was the lack of a defining story and the inability to articulate it to a public with little interest in the details of politics.

Full report available at: Adwanted> Connected > Consumer Surveys

Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.

The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.