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There is a significant difference between ‘outcomes’ as an industry standard and ‘outcomes’ as a positioning strategy. The industry is confusing the two at scale.

During a presentation at SXSW London, Neil Patel, co-founder of American digital marketing firm NP Digital, advised brands to acknowledge AI search as a demand-generator.

An e-bike is still a bike. But as it evolved, the market around it was rebuilt due to its impact on couriers and rentals. LLMs are doing exactly that to agencies. The restructure is the strategy, not a consequence to manage afterwards.

Helping advertisers navigate addressable TV is made more difficult by the prevailing language, which hasn’t evolved since the mid-1980s, writes the senior director of strategy and partnerships at Sabio. 

Last week, The Media Leader took a deep dive into the OOH industry, hearing from industry leaders on the challenges and trends, and sharing original reporting from WOO 2026 and the sector’s growth.

Over two days, Twitch and Amazon Ads unveiled a wave of product announcements, shared new advertising effectiveness data and opened their doors to brands.

Welcome to The Brief, The Media Leader’s round-up of media news.

The media industry must stop looking the other way as social media sucks the life out of women and girls; the time for action is long overdue.

The launch of Barb Ads Hub is just the start of a journey to evolve TV campaign planning and optimisation in line with industry practices. Barb’s head of campaign audiences explains.  

From hackers to human error, the possibility that something goes wrong with your client’s media spend is the stuff of nightmares. The CEO of adnomaly recounts what happened to him.