ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

ITV CEO Carolyn McCall spoke to The Media Leader editor Omar Oakes today at The Future of Media about plans for launching ITVX.

Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.

In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation. 

100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.

There are many examples of media companies getting it wrong. But how did they themselves into this mess in the first place, asks Stephen Arnell.

If you feel that you’ve become stuck in a career rut there are a few things you can do.

Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.

Today marks the launch The Future of Media 2022 and Dame Carolyn McCall will be our first headline speaker.