100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

By way of an attempt at gentle ribbing, Stephen Arnell gives his industry predictions for the ‘telly’ world over the coming year.

In brief: ITV attracted a peak of 20.4 million viewers on linear and streaming for England’s win against Senegal on Sunday.

In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.

At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.

ITV will become ITV1 again after nine years.

ITV’s advertising revenue dipped slightly compared to its record year last year, but total revenue was boosted by double-digit growth in ITV Studios.

Channel 4 plans to rebrand its on-demand service in a bid to help audiences “better navigate the abundance of choice in the digital world”.

BARB subscribers can now see overnight and consolidated viewing data for Netflix in the UK.

ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.