More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?

However, CEO Dame Carolyn McCall has warned of job losses.

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy. 

Streaming audiences for England’s latest match spiked in extra time, new research found. 

ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning. 

Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.