In advance of their panel session at Future of Brands, Reebok’s Lucy Denver and her fellow panellists answer questions on representation in advertising 

Barely a week goes by without an all-white, all-male panel hitting our social media channels, writes Nicola Kemp. The time for collective action is now

The annual award highlights a different area of diversity each year and encourages the ad industry to embrace inclusive campaigns, with £1 million worth of commercial airtime on offer to the winning brand or agency.

The latest campaign from feminist group No More Page 3 reveals a shocking disparity in the way in which men and women are represented in the media.

A new series of blogs about the broadcast industry, narrated by David Brennan…

Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations. The deal with Kent Messenger means that FRS now represents… Continue reading First Radio Sales Wins Representation Of Kent Messenger Radio Groups

Just as a leader’s personal wealth trajectory offers a poor lens through which to judge national economic well-being, a marketer’s personal response offers a poor proxy for market response at scale, writes the MD of Media Futures Market.  

WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.

Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.

The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.