Discovering that brand-safety keyword blocking was excluding him and the LGBT+ community from seeing advertising “hurt more than getting blown up in Iraq”, a former SAS soldier turned ad man said this week.
SEARCH
From the displacement of current tech behaviours to the extreme evolution of influencers, futurist Tracey Follows maps out some of the changes we could see in the new decade and how they might impact media.
Carving out a niche has helped Ink to take flight. CEO Michael Keating tells Michaela Jefferson how it all started with a chance encounter
Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.
The lingerie brand has largely failed to keep up with changing consumer sentiment towards diversity, sexuality and body positivity, and it shows.
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world
Back once again at Camden’s Roundhouse, Channel 4 hosted its annual Upfronts this week – here is our overview of the business bit you probably didn’t get to see.
Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.
Adtech doesn’t have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes’ infuriating new guidelines.
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.