On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.
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Following up on questions from this year’s Future of Media Manchester event, strategy leaders answered attendees’ queries about how data and insights can be used to impact media strategies.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
The final deadline to enter the Adwanted Media Research Awards 2026 is 10 October 2025.
Channel 4’s head of advertiser strategy reflects on a decade of its DIAA initiative and what it means to create ads that resonate with audiences of all stripes.
Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
As OOH continues to evolve, 2025 is shaping up to be a landmark year for format innovation in the UK.
Right now, a long-term, insight-driven approach to comms planning around LGBTQ+ publishers and creators could pay even greater dividends for brands.
