Why is a technology that, in so many ways, is moving us forward exacerbating the same old talent problems? And importantly, what can we do about it?

We asked experts from the OOH industry what were their favourite OOH campaigns throughout history and why they resonated.

Pope Leo’s first encyclical is focused on the impact of AI. Lumen’s Mike Follett discusses three implications for ad tech. 

Two distinct media voices will dominate the FIFA World Cup. Footballco’s EVP content and operations introduces the athlete creator and the creator analyst, pundit, entertainer (CAPE). 

The co-founder of Piqniq shares her experience of launching an independent agency from scratch.

Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.

In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.

Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.

Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.