With only a couple of weeks to go until the Adwanted Media Research Awards deadline, Adwanted’s head of marketing Sandy Shing reveals some secrets to success.
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The not-for-profit advocacy group points to research that found LGBTQIA+ spending power is over £33bn in the UK.
Channel 4’s non-executive director Tess Alps suggests how YouTube could become a better partner to the TV industry.
SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.
The additional categories address the underrepresentation of regional and independent agencies, recognises adtech’s growing role in media research, and honours the late AMRAs judge Denise Turner.
Inclusive thinking isn’t a trend. It’s how better decisions and meaningful campaigns are made.
Channel 4’s Black in Business initiative, in partnership with Lloyds, was launched in 2023 to champion Black representation on screen and across the wider television and media industry.
Why is a technology that, in so many ways, is moving us forward exacerbating the same old talent problems? And importantly, what can we do about it?
We asked experts from the OOH industry what were their favourite OOH campaigns throughout history and why they resonated.
Pope Leo’s first encyclical is focused on the impact of AI. Lumen’s Mike Follett discusses three implications for ad tech.
